Masscomm Presents - The Riverdale VIP Program

The VIP Program is a voter awareness campaign that targets young, potential voters, through a series of interactive and entertaining events that will create a platform for the voter information. The VIP program is designed to increase the youth’s participation and interest, ranges ages from 14-25, in the political process while establishing the tone for a more proactive youth and community.

In order to accomplish the mission, Masscomm in partnership with the City of Riverdale developed 3 concert events that will contain entertainment elements and the platform that will enable the city to disseminate informative material about voter participation. The campaign will be established by the custom designed “VIP” card. The card will be a custom designed flyer that will highlight discounts with Galaxy Cinemas and free admission to the concert events. The V.I.P passes will also reinforce the message of voter awareness and participation.

The V.I.P “kick off” will start on Friday, September 14, with performances by Jody Breeze, Slim of 112, Lex Dirty, Mouthpiece and more, at the Travon Wilson Park at 5pm.

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